The downside to shopping online is not being able to taste the vape juices offered. But The London Vape Company has developed a solution. VIOLET YUEN spoke to a representative from the company to find out more. Here's the 411.
Imagine sitting in front of your computer and browsing through a huge online vape store. You're looking for a vape juice that will satisfy your taste buds and the flavours available seem endless. How do you choose?
If I'm looking for a new vape juice (always), I try to head down to my local vape store instead. This is a rare occasion, so I usually end up sticking to online stores that curate good juices (limited options) or am stuck with vape juices that I might not enjoy that much.
So when I found out about the TASTR, I was intrigued. The idea of tasting vape juices whenever I wanted, from behind my computer screen, is an exciting one.
History of the TASTR
This was the problem that The London Vape Co set out to solve by developing the TASTR.
"Customers without a local store to test e-liquid in are often left at a major disadvantage when purchasing," said Niall De'Ath, the company's PR & Communications Manager.
"Without knowing, many purchasing choices are left to often exaggerated verbal descriptions, which commonly misrepresent a flavour profile. We wanted an end to being left with a bunch of e-liquid you have no desire to use."
Niall explained that the technology itself is not something new but this is the first time that it's been used for vaping.
According to Niall, researchers from the National University of Singapore have been working on a "digital lollipop" for the last 10 years and the TASTR is based off this tech.
"We observed the concept and reached out to a development team to see if we could fund a project to achieve a similar goal. The results exceeded expectation at an early prototype stage," he said.
The team recently hit a significant milestone in development and decided that it was time to go public.
How it works
Our senses take in stimuli from the world and transmit them to our brain in the form of electrical impulses. The TASTR makes use of this.
"The device stimulates a user's taste buds with non-invasive electrical waves, causing receptors to detect core flavours based on frequency, heat and currents," said Niall.
At the moment, this means that the device works with only preset flavours. When browsing an online store, the user would have to look for TASTR-compatible e-liquids and click to load a flavour profile into the device.
For now, the TASTR is only compatible with The London Vape Co's own brand of juices, a well as a selection of their partners.
It "will take some time before we can fully approach e-liquid brands, as we want to ensure the device is at an advanced stage before we begin showing it off to potential partners," said Niall.
Based on our current results with testing, we can indeed re-create a wide range of other e-liquids. However, we will not attempt to replicate any brands without their express permission."
My thoughts on the TASTR
As someone who is most often behind a computer screen, the idea of being able to taste vape juices and shop from the comfort of my home is a thrilling one.
I'm eager to see how this tech develops! 🤓
For more information and to sign up to be a beta tester, visit: https://www.thevapecig.co.uk/tastr/